About Us
About Us
Our Journey
Established in 2001, our journey began from a humble 300sqm warehouse in the back streets of Cheltenham, Victoria. Built on hard work, passion, and a commitment to quality, we set out with a simple goal to provide exceptional products, genuine service, and great value to Australian customers.
As demand grew, so did we.
In 2005, we relocated to a larger 1200sqm warehouse in Moorabbin, followed by expansion into an additional neighbouring 800sqm warehouse in 2009 to support our continued growth.
By 2013, we moved into a significantly larger 3000sqm showroom and warehouse facility in Dingley Village, allowing us to expand our showroom experience, stock holdings, and nationwide service capabilities.
In 2025 and after more than 13 successful years and once again outgrowing our space, we proudly moved into our newest flagship location at: 278 Bay Road, Cheltenham
Our new 6000sqm facility, including a 750sqm showroom, represents the next chapter of our growth and commitment to serving customers Australia wide.
What Sets Us Apart
From day one, our focus has remained the same:
• Exclusive and original designs
• Great value without compromising quality
• Genuine customer service and support
• Large stock holdings for immediate supply
• Customisation services for projects of all sizes
We proudly work with homeowners, builders, designers, architects, and commercial clients across Australia, delivering tailored solutions for both residential and commercial spaces.
Unlike many businesses moving toward automated systems, we continue to believe in genuine and accessible customer service backed by real people and real support.
Innovation & Brand Development
Over the years, we have developed a range of exclusive products and established several successful brands of our own.
One of our proudest achievements is WOODFLEX®, our innovative decorative panel range recognised nationwide for its premium finishes, unique designs, and versatility across residential and commercial applications.
Today, WOODFLEX® and our wider collections are trusted by builders, architects, designers, shopfitters, and commercial projects throughout Australia.
Visit Our Showroom
If you would like to experience our furniture and products in person, we warmly invite you to visit our stunning 750sqm showroom in Melbourne located at: 278 Bay Road, Cheltenham VIC 3192
Call us on 1300 557 679 or email us at sales@modernfurniture.com.au.
We look forward to welcoming and assisting you.